Viva Republica’s Ivy Planned for January
At this year’s IPCPR Convention & Trade Show, Jason Holly of Viva Republica began approaching certain retailers for a new project called Ivy.
While it’s starting as a singular line, Ivy seems destined to be a sub-brand for Viva Republica. The first release is slated to debut in late January at an event at Casa de Montecristo in Countryside, Ill.
Ivy will use an Ecuadorian habano wrapper, an Ecuadorian Sumatra binder and Dominican, Nicaraguan and a proprietary filler. Holly told halfwheel that five sizes are already rolled, but one size might be held back when it launches.
Only 100 accounts will carry Ivy at the start.
Like the rest of Viva Republica’s products, Ivy is being rolled at La Aurora in the Dominican Republic and will be distributed by Miami Cigar & Co.
Charlie Minato
I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.
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