The Trump Administration will ask FDA to ban the sale of flavored e-cigarettes. Flavored cigars and menthol cigarettes are not expected to be part of the proposed regulation.

In a statement, the administration said that the U.S. Food & Drug Administration (FDA) will finalize a policy in the coming weeks that would prioritize the enforcement of the deeming regulations for flavored e-cigarettes. From there FDA would need to publish the regulations, give the public time to comment and then publish the finalized rules. It could presumably take further emergency steps, though that language is not included in today’s statement.

“The Trump Administration is making it clear that we intend to clear the market of flavored e-cigarettes to reverse the deeply concerning epidemic of youth e-cigarette use that is impacting children, families, schools and communities,” said Alex Azar, secretary of Health and Human Services, in a statement. “We will not stand idly by as these products become an on-ramp to combustible cigarettes or nicotine addiction for a generation of youth.”

Sen. Dick Durbin, D-Ill., followed up the White House’s announcement by calling for a ban on e-cigarettes during a speech on the Senate floor. Durbin has been one of the staunchest anti-tobacco legislators during his time in Congress.

While today’s announcement has no direct impact on cigars, it does show that the generally anti-regulation Trump administration has its limits, particularly with tobacco.

Update — Added parts of Sen. Durbin’s speech.

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Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.