The Humidor Trading Qatar Acquires Stake in Business Bay Global
The Humidor Trading, a Qatar-based company focused on introducing premium cigars and accessories to the Qatari market, has announced that it has acquired a significant stake in Business Bay Global, a distributor of cigars in Riyadh, Saudi Arabia.
While terms of the transaction were not disclosed, it is described as a “significant stake” in the company, which will change the cigar distribution landscape in the region.
Business Bay Global currently serves as the distributor for a number of well-known cigar brands in Saudi Arabia, including La Aurora, E.P. Carrillo, Rocky Patel Premium Cigars, Gurkha, Casa Turrent, La Galera and others, according to a press release. The company is currently led by its chairman, Ali F. Alzayani.
“This acquisition brings substantial resources that will elevate our operations,” said Alzayani in a press relesae. “We recognize the sophistication of the Saudi consumer and their unwavering preference for the finest quality tobaccos. With our new partners, we are dedicated to not only meeting but exceeding their expectations.”
The Humidor Trading is led by Felipe Bruna, a world champion Habanosommelier, and Jassim Al-Jaidan, its founder and chairman. Its roster of companies which it distributes in Qatar includes Plasencia, Oliva, Joya de Nicaragua, E.P. Carrillo, Gurkha, and C.L.E. It also operates a retail location in Doha.
“Saudi consumers are eager to invest in the very best, and we are here to provide them with an exceptional Cigar experience,” said Bruna in a press release.
As a result of the partnership, Business Bay Global will focus on sourcing and representing select, well-established cigar brands, registering them in Saudi Arabia and launching them across the Kingdom. The goal is to nurture the passion for cigars in the region, ensuring that Saudi consumers have access to the highest quality products. The companies said that the acquisition is poised to reinforce Business Bay Global’s position as the premier cigar purveyor in Saudi Arabia and drive substantial growth with The Humidor Trading’s unique expertise and resources. Both entities are committed to exceeding the expectations of Saudi consumers while enhancing the Cigar experience in the Kingdom.
“We see the Saudi market, especially Riyadh, as a highly attractive and lucrative investment opportunity,” said Al-Jaidah in a press release. The major development plans and the Saudi consumers’ discerning taste make this a perfect fit for our expansion strategy.”
Image courtesy of The Humidor Trading Qatar.
Patrick Lagreid
I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and previously the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for Major League Baseball, plus I'm a voice over artist. Prior to joining halfwheel, I covered the Phoenix and national cigar scene for Examiner.com, and was an editor for Cigar Snob magazine.
Related Posts
-
May 13, 2022 -
July 9, 2018
