Tatuaje Ships 10-Count Reserva Broadleaf Collection Boxes, Adds Select 25-Count Boxes (Update)

If the thought of a 100-count box of cigars was a bit too much to entertain, let alone one with a $1,200 price tag, Tatuaje has a smaller packaging format of its Reserva Broadleaf Collection en route to stores, as the company has begun shipping the 10-count boxes of the 10 vitolas in the line.

Johnson made the announcement on Wednesday afternoon via Instagram:

The Tatuaje Reserva Broadleaf Collection takes 10 cigars from the company’s Seleccion de Cazador line and replaces the wrapper with a Connecticut broadleaf capa, while the binder and filler come from Nicaragua. It was initially released in a sizable case that contained 10 of each of the cigars:

Each of the 10 sizes in the Reserva Broadleaf Collection, which are made at My Father Cigars S.A., comes with the same MSRP as its original counterpart:

• Tatuaje Havana Cazadores Reserva Broadleaf (6 3/8 x 43) — $11 (Boxes of 10, $110)
• Tatuaje Unicos Reserva Broadleaf (6 1/8 x 002) — $12 (Boxes of 10, $120)
• Tatuaje Noellas Reserva Broadleaf (5 1/8 x 42) — $9 (Boxes of 10, $90)
• Tatuaje Tainos Reserva Broadleaf (7 5/8 x 49) — $13 (Boxes of 10, $130)
• Tatuaje Especiales Reserva Broadleaf (7 1/2 x 38) — $11 (Boxes of 10, $110)
• Tatuaje Regios Reserva Broadleaf (5 1/2 x 50) — $11 (Boxes of 10, $110)
• Tatuaje Reserva SW Broadleaf (7 x 47) — $13 (Boxes of 10, $130)
• Tatuaje Reserva J21 Broadleaf (5 x 50) — $12 (Boxes of 10, $120)
• Tatuaje Reserva K222 Broadleaf (5 7/8 x 52) — $14 (Boxes of 10, $140)
• Tatuaje Cojonu 2003 Reserva Broadleaf (6 1/2 x 52) — $14 (Boxes of 10, $140)

Johnson had originally planned on producing 5,000 of the master cases, though those plans changed in Feb. 2017, when Johnson announced that he would be producing fewer cases and adding 10-count boxes so that retailers could pick and choose the sizes that they want as opposed to having to sell all 10 of the sizes at once.

Update (Jan. 15, 2018) — Four of the sizes—the Noellas, Regios, Reserva J21 and Reserva SW—are also being offered in 25-count boxes. “Since each size had shipped before in 25 counts I decided to keep this option available,” Pete Johnson told halfwheel.

This story was originally published on Jan. 11, 2018.

Patrick Lagreid

I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury, the G-League's Valley Suns, and previously the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for Major League Baseball, plus I'm a voice over artist. Prior to joining halfwheel, I covered the Phoenix and national cigar scene for Examiner.com, and was an editor for Cigar Snob magazine.