Scandinavian Tobacco Group has announced that it has restructured its Canadian division, integrating STG Canada into its U.S. Operations.

Gene Richter, vp of sales for STG North America, will now oversee the Canadian sales team. Richter’s responsibilities also include General Cigar Co, Forged Cigar Co. and STG Lane.

Cole Patton will oversee both the U.S. and Canadian mass-market businesses under his new role of national sales manager, North American Mass Market Strategic Accounts. Mike Restivo, national sales manager of regional accounts for STG Lane, and Jennifer Goodwin, national sales manager south/west STG Lane, will both report to Patton.

Marc Rheaume, vp of sales for STG Canada, has left the company.

“We brought these two business units together to deliver untapped growth opportunities,” said Régis Broersma, president and SVP of STG’s North America Branded & Rest of World division, in a press release. “Under the new structure, we will work together to capture increased market share, while demonstrating an ongoing commitment to building both our Canadian and US businesses.”

These changes are effective Nov. 15.

Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I handle the editing of our written content, the majority of the technical aspects of the site and work with the rest of our staff on content management, business development and more. I’ve lived in most corners of the country and now entering my second stint in Dallas, Texas. I enjoy boxing, headphones, the Le Mans 24-hour, wearing sweatshirts year-round and gyros. echte liebe.