Serafin de Cuba Launching Juan De Fuca at PCA 2024
At this week’s 2024 PCA Convention & Trade Show, Serafin de Cuba will show off its version of Juan De Fuca.
Juan de Fuca, the person, was a Greek explorer who sailed for King Philip II of Spain in the late 16th century. The cigar brand was originally produced by the Morgan Cigar Factory in Tampa, though that company went defunct and the trademark was eventually acquired by the Cullman family when the family still owned General Cigar Co. Eventually, the trademark expired, and last year, Arnold Serafin applied for the defunct trademark.
Serafin’s Juan De Fuca cigar is being made in Nicaragua using a Cameroon wrapper—a first for the company—over a Dominican binder and fillers in Nicaragua. It’s being offered in a single 6 x 52 toro size that is priced at $12 per cigar and sold in boxes of 20.
The new Juan De Fuca will be shown off at the 2024 PCA Convention & Trade Show, which takes place March 23-25 in Las Vegas, and will begin shipping to stores later this month.
Charlie Minato
I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.
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