Scandinavian Tobacco Group A/S, the parent company of General Cigar Co., has announced that it has closed a deal to acquire the entire premium pipe tobacco brand portfolio of Peterson Pipe Tobacco from Kapp & Peterson Limited, an Irish pipe and pipe tobacco manufacturer.
The move comes as STG looks to strengthen its position in the premium pipe tobacco market, particularly in key markets such as Germany, the United Kingdom, United States and Asia.
“M&A is part of the Scandinavian Tobacco Group DNA and we have a proven track record of achieving synergies when acquiring brands and businesses,” said Christian Hother Sørensen, evp and vp of sales and marketing for Scandinavian Tobacco Group, via a press releasee. “We are excited about this small and interesting bolt-on acquisition in our pipe tobacco category. In Peterson Pipe Tobacco we are acquiring a sound portfolio of premium brands that will increase our offering to our consumers— and which we can further develop whilst leveraging our sales and marketing competencies.”
Peterson Pipe Tobacco has more than 150 years of heritage and is sold in 52 countries around the world, according to a press release issued by STG. The Peterson brand portfolio includes the Sherlock Holmes, Old Dublin and Connoisseur’s Choice brands, each of which are known for their complexity and premium positioning. The company added that while volumes for the category are shrinking globally, the Peterson range has delivered consistent volume and revenue growth since 2014.
Terms of the transaction were not disclosed.
Additionally, Laudisi Enterprises, Inc. has announced that Laudisi, the U.S.-based retailer, distributor and manufacturer of premium pipes and pipe tobacco, will purchase Kapp & Peterson, specifically the Peterson pipe factory and the Peterson of Dublin shop, both of which are in Ireland.