January 31, 2022 Charlie Minato TPE 2022

S.T.Dupont Adds Défi Soft Flame Lighters

At last week’s TPE 2022, S.T.Dupont showed off the latest addition to its Défi family of lighters: a soft flame.

The S.T.Dupont Défi Soft Flame is available in either a green color called Kaki or a black option, both with an MSRP of $260. As the name implies, it takes the Defi form factor—already offered in both single- and double-flame torch options, but replaces the flame mechanism with a coiled soft flame array. The company is marketing this for a few different use cases: a. because it’s a soft flame, people should be able to carry it onto planes; b. it gives people who prefer a soft flame an S.T.Dupont option that should work in windier situations like a golf course; c. it should also be an attractive option to the marijuana marketplace, a new focus for S.T.Dupont.

Coles of London, S.T.Dupont’s U.S. distributor, says the Défi Soft Flame lighters are available for order and are ready to ship now.

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S.T.Dupont S.T.Dupont Défi Soft Flame TPE 2022
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Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.

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