Roberto P. Duran Premium Cigars has announced that Miguel Schoedel has been hired as the company’s national sales manager. Schoedel previously held the same position at Toraño Family Cigar Co. until General Cigar Co. acquired its brands less than one month ago, effectively shutting down the company.

“What makes Roberto P. Duran Premium Cigar Company special is the fact that the company owns its factories, encompassing cigar rolling and processing to also having its own wrapper plantation, which is great,” said Schoedel in a press release. “We are led by Roberto P. Duran a man that has 23 years of cigar industry experience from the markets of Cuba, Hong Kong, Germany and Canada. Roberto P. Duran and Azan cigars breathe authenticity; in an industry that of late is being taken over by corporate and industrial cigar companies.”

He will now spearhead the company’s efforts in the U.S. to promote the company’s three Azan lines, as well as its three new lines: Baracoa, Neya and the eponymous Roberto P. Duran.

“Miguel Schoedel is a perfect fit for our company as he comes with a stellar resume,” said Duran. “He is tireless and as passionate about tobacco as I am.”

In addition, the company has added another Toraño veteran, Frank Cuden, who will focus on the southeastern U.S.

Roberto P. Duran Premium Cigars launched last year. Its cigars are produced at the Nicatabaco S.A. factory in Estelí, Nicaragua.

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Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.