Pura Soul Adding Premium Bundle at IPCPR 2016
At the 2016 IPCPR Convention & Trade Show, Pura Soul will add a new cigar to fill a gap Robert Wright believes exists in his portfolio.
As the name implies Premium Bundle is a bundle cigar. It’s made entirely of Honduran corojo with production handled by Julio Eiora at his JRE Tobacco Co.’s Las Lomas Factory in Honduras.
Four sizes are being produced: Robusto (5 x 50), Corona (5 x 44), Churchill (7 x 48) and Gordo (6 x 60). Suggested retail pricing is set at $2.99-4.25 per cigar.
Wright described the cigar as mild to medium.
In addition, other cigars in the Pura Soul line will be moving from sliding lid boxes to hinged boxes.
Charlie Minato
I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.
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