Press Release: Zino Platinum Collaborates with Urban Artists UR New York for Collector’s Edition Commemorating 10 Year Anniversary

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In celebration of the ten-year anniversary of Zino Platinum, the brand has produced a premium collector’s edition set of four custom boxes in collaboration with urban artists UR New York. Dubbed “The Make”, this collector’s edition celebrates the self-made man and his success, as well as ten years of redefining cigars and a new generation of cigar smokers.

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Zino Platinum teamed up with UR New York—an urban artist collective who have redefined themselves and the landscape that surrounds them—to help capture the same maverick spirit of Zino Platinum. Brooklyn based, Mike Baca aka 2ESAE and Fernando Romero aka SKI originally joined forces with the goal of transforming the perception of street art and have become internationally successful artists. The dynamic New York duo went to work on the collector’s edition Zino Platinum boxes with the same passion and artistry that brought them success. The Zino Platinum Ten Collector’s Edition Toro X, a 5 ½” x 60 Toro Especial, features four custom graffiti-inspired pieces on the box. Limited to 500 pieces each design, “the collection is inspired by the innovators, the risk takers, the mavericks—those who capture the spirit of Zino Platinum,” said Richard Krutick, Davidoff’s head of marketing.

UR New York will be appearing at select locations in support of the product on the Zino Platinum Tenth Anniversary tour and at the industry tradeshow, IPCPR, on August 3rd and 4th.

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Patrick Lagreid
About the author

I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for MLB.com, plus I'm a voice over artist. I previously covered the Phoenix and national cigar scene for Examiner.com, and was an editor for Cigar Snob magazine.

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