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Press Release: Nat Sherman International to Release Trio of “Super Lanceros”

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December 19, 2013 (New York, NY)–Nat Sherman, Tobacconist to the World since 1930, is offering a limited production format in three of their most popular blends from the Dominican Republic, The Timeless Collection, 1930 and Sterling. The Super Lancero measures 8” long with a 38 ring gauge, a half inch longer than a traditional Laguito No. 1 Vitola.

Nat Sherman Super Lancero Open Boxes

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“The lancero format is an extremely elegant size, allowing the smoke’s flavor to remain focused, without incorporating as much air into the smoke as larger ring gauges do,” said Michael Herklots, Executive Director of Retail and Brand Development, Nat Sherman International. “The extra length of the cigar gives greater opportunity for the experience and flavors to change and develop from start to finish, while keeping the smoke cooler longer.”

“The Super Lanceros are manufactured in limited quantities at The Quesada Factory (formerly known as MATASA) in Licey, Dominican Republic, just outside of Santiago. Only one team of rollers is tasked with making this coveted size,” said William Sherman, Executive Vice President of Nat Sherman. “Small ring gauges are among the hardest vitolas to make, as it’s very easy to under-fill or over-fill. We have one expert team in the factory that is carefully bunching and rolling these cigars to ensure they’ll draw and burn perfectly.”

Each Super Lancero will come packed in boxes of ten cigars. The Timeless Super Lancero has a Suggested Retail Price of $110 per box, the 1930 Super Lancero is $150 per box and the Sterling Super Lancero is $180 per box plus applicable taxes.

The first shipment will be available in select retailers by the middle of January 2014, and will be made available throughout the year in limited quantities as production permits.

 

Nat Sherman Lanceros

 

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Patrick Lagreid
About the author

I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for MLB.com, plus I'm a voice over artist. I previously covered the Phoenix and national cigar scene for Examiner.com, and was an editor for Cigar Snob magazine.

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