May 15, 2013 (Richmond, Va.) — La Gloria Cubana® is making a bold departure from its Dominican roots with the launch of two new Nicaraguan collections, the first-ever La Glorias to have Nicaragua as the country of origin. Both expressions will mark the expansion of the top-selling Serie R line which started the large ring, full flavor craze back in 1999.
According to Michael Giannini, General Cigar’s director of innovation, “When Serie R debuted, we established a market for bold cigars, and inspired other manufacturers to follow suit. We’re shaking things up again, by further expanding the size and flavor spectrum of our cigars with two unique and different full-flavored Nicaraguan blends, each in ultra-large ring gauges. Both new collections are trend setters in the making.”