PCA 2023: Casa 1910

Thinking back to the previous two trade shows, there are only a handful of things that stick out in my mind, and a mariachi band playing is definitely one of them.

Hired by Casa 1910, the mariachi band could be heard clearly across the trade show floor and was definitely something that people took notice of. Not only did it bring interest and foot traffic to the fledgling company’s booth, but it seared their brand into people’s memories as something different.

This is Casa 1910’s third year at the PCA Convention and Trade Show. One might argue that live mariachi music is no longer necessary to attract attention, as the company has garnered enough interest from the cigars themselves, but regardless, they still brought the band back this year. Having some extremely delicious tequila certainly doesn’t hurt either.

Cuchillo Parado Reserva 2020

Usually, a company that’s only a few years old won’t have a deep stock of aging cigars to pull out of the archives for an aged release, yet this is exactly what they did. Shortly before the show, Manolo Santiago, co-founder and blender of Casa 1910, smoked one of the Cuchillo Parados rolled for the original release and was pleasantly surprised at how they were developing. It was decided to package these up in a special box and do a limited release.

• Wrapper: Mexico (Sumatra)
• Binder: Mexico (San Andrés Negro)
• Filler: Mexico (San Andrés Negro)

• Cuchillo Parado Reserva 2020 (5 x 50) — $18 (Box of 50, $900)

Production: 50 Boxes of 50 Cigars (2,500 Total Cigars)

Release Date: August 2023