PCA 2022: Casa 1910

There are a few things that first-time exhibitors can do at the trade show that make me scratch my head and wonder if they’ll be back the following year. These things could include introducing a $40 robusto or perhaps putting very little effort into their branding or cigars to stand out from the crowd.

To be very clear, Casa 1910 did neither of these things with their debut at PCA 2021. In fact, they did a great job of attracting retailers with great use of their booth space and a mariachi band to draw attention. What gave me pause though was only introducing a single blend in a single size. It was a very curious thing and a lot of effort for that one cigar — something I can’t ever remember seeing in my 10 years of covering the show. I thought it was such a unique approach though, that it just might work.

Work it did. This year, the company expanded the booth, introduced a new size to the original Mexican puro blend, and then introduced a new blend with three sizes. And yes, it did still have a mariachi band.

It seems like a lot of things for just one year’s difference, but it didn’t seem like too much. With such a measured approach in the first year, this seemed like the logical next step for the company. While Nicaragua was this year’s country of origin, I was told next year we’ll see a cigar made in the Dominican Republic, featuring tobaccos from both the Dominican Republic and Mexico.

Casa 1910 Cavalry Edition

The company is releasing its second line, and this pays tribute to the horses and their riders who fought in the Mexican Revolution. When the line was announced, Casa 1910 said that because Mexican horses are the result of a mixture of breeds, it is branching out from Mexican puros to include a mixture of tobaccos from different countries, with blends that it describes as being “as vigorous as the horses that carried the revolutionaries to victory.” While there are three cigars in the line, there are two different blends, both of which are made in Nicaragua at an undisclosed factory. All three cigars are distinct blends, and while the Lucero, a torpedo, and the As de Oro, a toro gordo, have the same blend on paper, the former uses six tobaccos in its blend while the latter uses seven.

In addition to the different sizes and blends, each cigar has a specific spirit that Casa 1910’s blender, Manolo Santiago, has chosen to pair with it. The Lucero is meant to be paired with a Speyside single malt Scotch, the As de Oro with an aged Nicaraguan rum, and the Jilguero with bourbon.

• Wrapper: Ecuador (Habano)
• Binder: Mexico (San Andrés)
• Filler: Nicaragua (Jalapa Seco and Viso, Ometepe Viso and Estelí Ligero)

• Casa 1910 Lucero (6 x 54) — $17.49 (Box of 10, $174.90)
• Casa 1910 As de Oro (6 x 54) — $16.89 (Box of 10, $168.90)

• Wrapper: Mexico (San Andrés)
• Binder: Nicaragua (Estelí)
• Filler: Nicaragua (Jalapa Seco and Viso, Estelí Ligero)

• Casa 1910 Jilguero (6 x 60) — $17.89 (Box of 10, $178.90)

Production: Regular Production

Release Date: August 2022

Casa 1910 Tierra Blanca

At last year’s trade show, the line debuted with the Cuchillo Parado, a Mexican puro in a robusto vitola. Now, that cigar gets a sibling in the Tierra Blanca, with the two cigars now part of the Revolutionary Edition. Both are Mexican puros, though the new Tierra Blanca uses a San Andrés negro wrapper that has been aged for five years, which the company says nudges the profile to medium to full strength, as opposed to the Cuchillo Parado, which uses a Mexican Sumatra wrapper. This line is made in Mexico at an undisclosed factory. The spirit pairing for this blend is an añejo tequila, which is quite apropos for a Mexican puro.

• Wrapper: Mexico (San Andrés Negro)
• Binder: Mexico (San Andrés Negro)
• Filler: Mexico (San Andrés Negro)

• Casa 1910 Tierra Blanca (6 x 54) — $16.49 (Box of 10, $164.90)

Production: Regular Production

Release Date: August 2022