Dissident is once again in the Oveja Negra Brands booth. While there is nothing officially new at the show, owner Benjamin Holt took a moment to tell me about what they were highlighting this year.
Originally, Holt was planning on using the 2020 PCA Convention & Trade Show—which was canceled due to the COVID-19 pandemic—to showcase the Rant, Rave & Tirade lines. Since that show didn’t happen, instead of waiting a full year to send them to retailers, they were released in October 2020. Now, he’s making the trio of smokes the focal point of his portion of the Oveja Negra Brands booth.