There are many reasons why specific people weren’t in attendance at the 2021 PCA Convention & Trade Show, but I’m pretty sure Bryan Mussard had the most unique explanation: cattle emergency. That was what I was told when I stepped into the Cattle Baron booth at the 2021 PCA Convention & Trade Show. Mussard’s main business is Reminisce Angus Ranch, a massive cattle operation out of Montana.

There are no new items for Cattle Baron at the 2021 PCA Convention & Trade Show, which seems par for the course for the company as it hasn’t added new cigars in two years. I do like the booth space, which is attached, though separated, from the rest of the De Los Reyes et al. booth. If you are going to use specific branding for your items, lean into it like this.

Overall Score

Drew Estate is the sponsor of halfwheel's coverage of the 2021 PCA Convention & Trade Show
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Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.