Oscar Valladares Bringing Santiago Valladares Line to the U.S., Adding Toro Size

Santiago Valladares, a line that was introduced by Oscar Valladares Tobacco & Co. as a European exclusive, is going to be offered to stores in America. Not only that, there’s a new size coming too.

During the 2024 PCA Convention & Trade Show later this week, the company will be showing off a 6 x 52 toro in its Santiago Valladares line, which is made up of a habano-seed,wrapper grown in Ecuador covering a binder and filler tobaccos grown in Honduras. The name, Santiago Valladares, was chosen as a way for Oscar Valladares to honor his son and leave a legacy in his name. The line debuted with three vitolas as a European market exclusive last year.

Each 6 x 52 toro will have an MSRP of $25, and the cigars will be packaged in individual coffins inside of black 10-count boxes. Only 2,000 boxes are being produced, for a total of 20,000 cigars.

In an email, Alvaro Villatoro, sales manager at Oscar Valladares, told halfwheel that boxes of the Santiago Valladares Toro are scheduled to begin shipping to stores in June.