Ortega Minis Coming In Boxes
The Ortega Minis, which debuted at last year’s IPCPR trade show in cigarette-like packaging, will be offered in boxes by the end of the month. Eddie Ortega told halfwheel the company will begin offering the Habano and Maduro versions of the 4 x 38 petit in 30-count boxes.
Putting the cigar in boxes will reduce the price of the cigars by over a dollar. Currently, a four-pack of the cigars sells for $15, $3.75 per cigar, whereas the boxes will be priced at $81.75, bringing the cost down to just over $2.70 per cigar.
The future of the Ortega Mini Natural, which features an Ecuadorian Connecticut wrapper, is in doubt due to sluggish sales, although Ortega told halfwheel it is not officially been cancelled.
The cigars are expected to arrive from the PDR Cigars factory by the end of the month. The four-pack packaging will remain in production.
Charlie Minato
I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.
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