The Vandermarliere family, the owner of J. Cortès and Oliva, has made an investment in Brandshopper, the Pennsylvania-based company that owns

Brandshopper was founded by Keith Meier, one of the founders of Cigars International, and includes, an online cigar storefront;, an online hunting storefront; and, an online outdoors storefront.


Meier co-founded Cigars International in 1996. It was sold to Swedish Match in 2007 and is now owned by Scandinavian Tobacco Group.

“The new investment will help accelerate growth and provide the extra push to acquire greater market share in this environment,” said Meier in a press release. “It was important to work with the right partner – and Fred was the one. It was clear early in our discussions that we had a shared vision.”

The Vandermarliere family purchased Oliva in 2016. It now means that Oliva joins a list of cigar companies like General Cigar Co., Altadis U.S.A., Ashton and others that have ownership stakes in online cigar retailers.

“Becoming a partner in an e-tailing business is something which we have been looking into for several years,” said Fred Vandermarliere. “I strongly believe offline and online sales have a future alongside each other. Keith as our CEO will continue to do what he has been doing so well with Brandshopper.”

In addition to J. Cortès—a machine-made cigar company—the family also owns Jules Destrooper, a Belgian cookie company.

Charlie Minato

I am an editor and co-founder of Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I handle the editing of our written content, the majority of the technical aspects of the site and work with the rest of our staff on content management, business development and more. I’ve lived in most corners of the country and now entering my second stint in Dallas, Texas. I enjoy boxing, headphones, the Le Mans 24-hour, wearing sweatshirts year-round and gyros. echte liebe.