Ohana Cigars Slots Pulse and Pulse Maduro for IPCPR 2016
Familia Rodriguez Tobacos is adding a pair of lines to its Ohana Cigars brand, the Ohana Pulse and Ohana Pulse Maduro, both of which are being made by Noel Rojas’ Tabacalera New Order of the Ages (NOA), which the company began working with in April.
The Ohana Pulse uses an Ecuadorian habano wrapper with a Nicaraguan binder and fillers, with tobaccos coming from the country’s Condega, Jalapa and Ometepe regions. It is being released in two sizes, a Robusto (5 x 50, $8.50) and Toro (6 x 52, $9.50), both with a closed foot, pigtail cap and packed in 20-count boxes.
While the company plans on making Pulse a continuously available blend, it is limiting the first production to just 5,000 cigars, with 2,500 of each size being made.
“This cigar is completely different from our other cigars and we believe you will find it to be unlike anything currently on the market, which is a bold statement considering all the great cigars out, and wonderful blends,” said Ryan Rodriguez of Ohana Cigars.
The Ohana Pulse Maduro replaces the Ecuadorian habano wrapper with a Mexican San Andrés maduro leaf. It will come in three box-pressed sizes, Robusto (5 x 52, $8.50 ), Toro (6 x 52, $9.50 ) and a Gordo (6 x 60, $10.25), again in 20-count boxes. The Pulse Maduro will also use the closed foot style but will be box pressed and won’t feature a pigtail cap.
Rodriguez is planning on it becoming an ongoing addition to the company’s portfolio as well, but the line will launch with just 1,000 cigars made in each size.
Both the Ohana Pulse and Pulse Maduro will ship to retailers immediately following the trade show.
“Ohana is about family and friends and Pulse carries on with this belief,” Rodriguez said. “With every heartbeat, every pulse, our family and friends are the lifeblood of our existence. We are deeply humbled and honored by the support we have received in these first two years and now we honor you with Pulse.”
Ohana Cigars will be part of Noel Rojas’ booth at the upcoming IPCPR Convention & Trade Show, which runs July 25-28 in Las Vegas, Nev.
Patrick Lagreid
I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury, the G-League's Valley Suns, and previously the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for Major League Baseball, plus I'm a voice over artist. Prior to joining halfwheel, I covered the Phoenix and national cigar scene for Examiner.com, and was an editor for Cigar Snob magazine.
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