Brad Mayo Launches 898 Outfitters
Brad Mayo of Jameson Cigar Co. has officially launched 898Outfitters.com, an online store selling t-shirts and a cigar case as part of their initial offerings.
“It’s basically a creative outlet,” said Jameson, adding that “I wanted to create a brand that could encompass handcrafted products and designs inspired by the culture we’re so passionate about, so 898 was born.” The store had been online for a few weeks prior to the official launch, with Mayo often using the #898Outfitters hashtag in blog posts and Tweets to direct customers to it.
While several of the shirts feature logos from Jameson’s latest offering, La Resolución, the 898 Outfitters name is also being used as its own brand, drawing from the store’s slogan of ‘capturing the untamed soul of cigar culture.’ Jameson’s La Resolución cigar was reviewed on halfwheel in September.
Mayo has also launched a Tumblr account for the store where he posts new product info and photos of things that inspire new creations.
Patrick Lagreid
I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and previously the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for Major League Baseball, plus I'm a voice over artist. Prior to joining halfwheel, I covered the Phoenix and national cigar scene for Examiner.com, and was an editor for Cigar Snob magazine.
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