Design changes never seem to go over well.

As we’ve mentioned on a few different occasions, the site—which publicly turns two today—needed an overhaul. There were lots of issues with our old theme: mobile, ad display, support, etc. Both from a size and time perspective, we had outgrown that theme somewhere around a year ago.

Our new theme keeps a lot of the same layout, but with added features. Our mobile site is now no longer a secondary platform, mobile commenting now works seamlessly, there’s added color and a few other ui changes we think will make everyone’s experience better.

As you will notice here, reviews have a much different look. Over the coming days, every post on the site will be updated to reflect these changes.

Much thanks to Samantha and Sebastian Pedersen of Solo Pine Designs for all of their work.

If you notice issues, please contact us so we can make those changes.

We at halfwheel hope you have a good New Year’s Day. As has been our tradition the last few years, we will now begin holy grail week, a week where we try to assemble a collection of reviews on some of the rarest cigars we’ve ever seen. In addition, over the next 10 days we will publish our 2013 awards.


If you are reading this, we thank you for your support in 2013, it was a big step forward for us, but we have even bigger goals for 2014.

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Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.