Eddie Ortega has promised new 601 bands for a while, and here they are. Earlier today, Patrick Vivalo of Rocky Patel, the company who has a fifty percent stake in EO Brands, showed off the new bands. For those that don’t remember, shortly before the 2010 IPCPR show, Eddie showed off the new packaging and bands; which weren’t well received to say the least. While they do take massive cues from the older bands, they are not identical.

These bands will be on the latest shipment, which is expect to arrive from Pepín’s factory in the next week.

Pics in order: New Band, OR Band, MS Tag on back.

601 Old Bands.png

601 Bands (Back).png

For more info about what’s going on at EO Brands, check out our State of the Brand feature.

(Pics via Patrick Vivalo/”marked”)

Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I handle the editing of our written content, the majority of the technical aspects of the site and work with the rest of our staff on content management, business development and more. I’ve lived in most corners of the country and now entering my second stint in Dallas, Texas. I enjoy boxing, headphones, the Le Mans 24-hour, wearing sweatshirts year-round and gyros. echte liebe.