Michael Giannini Joins Ventura Cigar Co.

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Michael Giannini is back.

Kretek International has announced that Giannini is the new creative director for its Ventura Cigar Co. brand.

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Giannini most recently served as the director of innovation and creative director at General Cigar Co., a role he served in until September 2016. At his time at General he served as both the creative director, but also the face of La Gloria Cubana and later Foundry.

“Michael Giannini is a key addition to the VCC team, we’re excited that Michael is back doing what he does best” said Jason Carignan, chief marketing officer at Kretek, in a press release. “His vast industry knowledge and creative prowess are resources that we are excited to tap into and use to further develop the brands and products within the VCC portfolio. He is a true visionary with a business mind, and we are pleased to have him aboard.”

Ventura includes the PSyKo Seven lines of cigar and more recently Archetype and Case Study.

“I’m super excited to be joining the team at Ventura Cigars,” said Giannini. “This is a brand that has been flying under the radar, and I know people are going to love what we come up with next.”

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Charlie Minato
About the author

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I handle the editing of our written content, the majority of the technical aspects of the site and work with the rest of our staff on content management, business development and more. I’ve lived in most corners of the country and now entering my second stint in Dallas, Texas. I enjoy boxing, headphones, the Le Mans 24-hour, wearing sweatshirts year-round and gyros. echte liebe.

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