Via their Facebook page on Wednesday, Ashton announced the forthcoming La Aroma de Cuba ‘El Jefe.’

From the post:

Team Ashton in a grand collaboration with Jose “Pepin” Garcia, have raised the hurdle yet again with the newest and largest La Aroma de Cuba to date. The 7 x 58 “El Jefe” is an impeccably-constructed, majestic masterpiece that’s destined to be a game-changer to the already iconic La Aroma de Cuba brand. Large cigars are the hottest, most in-demand trend in the cigar industry. Their plus-size stature rewards the consumer with a greater smoking duration for a very modest price increase. In the case of the “El Jefe”, it’s a sublime smoking experience that showcases the masterful blending of Jose “Pepin” Garcia. Highlights of black-currant and cocoa evolve into a rich, creamy mélange of spice and charred oak. Consistently perfect and pleasurable in every respect, “El Jefe” is also extremely affordable with an eye-popping MSRP of only $6.95 per cigar! The time is now to savor “A Taste from Another Time.”

While a release date was not specified, a comment made via the Ashton account said to “look for them in the next couple of weeks.” It should also be noted that despite the second band, this is simply a new size and not a new line in the La Aroma de Cuba brand.

The La Aroma de Cuba line is made at My Father Cigars S.A in Estelí, Nicaragua. When translated, el jefe means the head, or more commonly, the boss. Interestingly enough, the Garcías have their own cigar named for the bossLa Dueña, which translates to the owner.

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Patrick Lagreid

I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and previously the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for Major League Baseball, plus I'm a voice over artist. Prior to joining halfwheel, I covered the Phoenix and national cigar scene for, and was an editor for Cigar Snob magazine.