José Luis Plasencia has been named the vice-president of Plasenica 1865, the company behind the family’s own cigar brands. He is the son of Nestor Plasencia Sr.
“We are proud to welcome Jose Luis to our leadership team at Plasencia Cigars,” said Nestor Plasencia Sr., president of Plasencia Cigars, in a press release. “José Luis has demonstrated passion and dedication for this industry, and we are confident he will help us continue to expand our family business through his innovative thinking and superb skills.”
The younger Plasencia has spent the last five years working at the company’s tobacco operations in Honduras and Nicaragua, he will now move to Miami to oversee an operation whose portfolio includes Alma Del Campa, Alma Fuerte, Plasencia Cosecha 146, Reserva 1898 and Reserva Original.