Jennifer True Joins Fratello

Jennifer True is the new vp of marketing and operations for Fratello.

True—who spent four years at Altadis U.S.A., most recently as senior director of marketing—assisted Fratello at last month’s 2024 PCA Convention & Trade Show and was appointed to the formal position on April 1.

“We are thrilled to welcome Jennifer True to the Fratello Cigars family as our new Vice President of Marketing and Operations,” said Omar de Frias, founder of Fratello, in a press release. “Her expertise in brand marketing management and business development, combined with her strategic vision and leadership capabilities, make her the ideal candidate to lead our marketing and operations efforts as we continue to expand our presence in the cigar industry.”

Prior to her time at Altadis U.S.A., True worked in the cosmetics industry with a focus on marketing and brand management.

“I’m honored to join the Fratello Cigars team at this exciting chapter as we continue to engage enthusiasts with our unique take on premium cigar brand experiences,” said True.