Valeroso, a California-based cigar company, was tucked away inside the Quesada booth, although both companies were quick to point out that Quesada only makes the cigars, Valeroso handles its own distribution. The eight-size Primavera line remains the only item currently offered in the company’s portfolio, although there is a new cigar on the way.

IPCPR 2014 Valeroso Booth

Valeroso (New)
There’s no name yet, but the company is in the process of making a fuller-bodied offering with Quesada. It expects it to arrive in late 2014 and current samples include an Ecuadorian rosado wrapper and fillers from the Dominican Republic and Nicaragua.

IPCPR 2014 Valeroso Booth

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Charlie Minato

I am an editor and co-founder of Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.