There’s a New World for A.J. Fernandez, literally. The reality is the booth looks much the same, but the name of the company’s newest release tells a different story. In the booth were some new faces: Robbie Streitz is now the national sales manager and Ismael Fernandez, the father of company founder Abdel Fernandez is now with the company.
The company believes it made a $8-10 cigar that’s priced at $6. New World samples showed a cigar that had a lot of aggressiveness on the palate, particularly the retrohale, although it’s more medium in strength. New World is a play on both the name of much of the tobacco-producing regions of the world, as well as a personal message. More details, here.
Fans of Mayimbe will have to wait another year for the limited edition, high-dollar cigar. Abdel Fernandez told halfwheel he was planning on releasing the cigar next year. The company wanted to focus on New World, and its value offering, rather than another $10+ release.