IPCPR 2012: Toraño Family Cigar Co.

It’s been three years since Toraño announced it would be handling its own distribution as a result of CAO’s move to the General Cigar Co. portfolio. In the three years, much of the Toraño portfolio has seen a makeover with Brigade, Loyal, Master, Single Region, Vault and now Salutem becoming the face of the company. What still remains to be seen is whether Toraño is developing a fan base for the new Toraño.

The Booth
It was the third year in a row the booth has been on display. It seemed busier than normal with a few new faces.

Toraño LFC
We broke the info about the new 4 1/4 x 60 size here. Available in the 50 Year, Loyal, Master and Vault lines.

Toraño Master Maduro
Not entirely new, but making its formal debut at IPCPR 2012.

Toraño Master Two-Pack
Still not clear if this is actually a thing, but here’s Felipe Sosa holding two massive Masters. While we were told pricing was $80.00 for the coffin, it seems Toraño didn’t actually offer any orders.

Toraño Salutem
The new line. Details here.

Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.