It’s been three years since Toraño announced it would be handling its own distribution as a result of CAO’s move to the General Cigar Co. portfolio. In the three years, much of the Toraño portfolio has seen a makeover with Brigade, Loyal, Master, Single Region, Vault and now Salutem becoming the face of the company. What still remains to be seen is whether Toraño is developing a fan base for the new Toraño.

Toraño Booth

The Booth
It was the third year in a row the booth has been on display. It seemed busier than normal with a few new faces.

Toraño LFC
We broke the info about the new 4 1/4 x 60 size here. Available in the 50 Year, Loyal, Master and Vault lines.

Toraño Master Maduro

Toraño Master Maduro
Not entirely new, but making its formal debut at IPCPR 2012.

Felipe Sosa

Toraño Master Two-Pack
Still not clear if this is actually a thing, but here’s Felipe Sosa holding two massive Masters. While we were told pricing was $80.00 for the coffin, it seems Toraño didn’t actually offer any orders.

Toraño Salutem

Toraño Salutem
The new line. Details here.

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Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.