After some high ratings from everyone’s favorite print publication earlier, the amount of people taking note of Room101 has no doubt skyrocketed. I was fortunate enough to spend quite a bit of time with brand head Matt Booth, including a late night after party that included much of the brain trust and many that there were from day one. As for this year’s trade show, it was a series of smart moves.

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Room 101 Connecticut
The newest full line for Matt Booth, Connecticut.

Room 101 LTD Conjura
The original Limited Edition, which debuted last year, is returning this year and with a new size. New this year is the Papi Chulo (4 x 40), which comes packed in cabinets of fifty.

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Room 101 LTD Namakubi
Matt Booth’s newest limited edition brought the best packaging I’ve seen this year. Graphics were great, but the construction and presentation of the boxes was stunning. All of the info is here, we need more pictures though.

On the accessories front, more is coming from Room101. This year Matt had pieces in the Savenelli booth, lower-priced options to some of his higher-end Room101 pieces. There was another rumored LE (cigar) that was being floated around earlier in the year, I spoke of details with Matt and it sounds like that project is on hold, more is coming though. — el niño diablo.

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Charlie Minato

I am an editor and co-founder of Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.