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IPCPR 2011: Room 101

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After some high ratings from everyone’s favorite print publication earlier, the amount of people taking note of Room 101 has no doubt skyrocketed. I was fortunate enough to spend quite a bit of time with brand head Matt Booth, including a late night after party that included much of the brain trust and many that there were from day one. As for this year’s trade show, it was a series of smart moves.

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Room 101 IPCPR 2011 .JPG

Room 101 Connecticut
The newest full line for Matt Booth, Connecticut.

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Room 101 LTD Conjura
The original Limited Edition, which debuted last year, is returning this year and with a new size. New this year is the Papi Chulo (4 x 40), which comes packed in cabinets of fifty.

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Room 101 LTD Namakubi
Matt Booth’s newest limited edition brought the best packaging I’ve seen this year. Graphics were great, but the construction and presentation of the boxes was stunning. All of the info is here, we need more pictures though.

On the accessories front, more is coming from Room 101. This year Matt had pieces in the Savenelli booth, lower-priced options to some of his higher-end Room 101 pieces. There was another rumored LE (cigar) that was being floated around earlier in the year, I spoke of details with Matt and it sounds like that project is on hold, more is coming though. — el niño diablo.

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Charlie Minato
About the author

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I handle the editing of our written content, the majority of the technical aspects of the site and work with the rest of our staff on content management, business development and more. I’ve lived in most corners of the country and now entering my second stint in Dallas, Texas. I enjoy boxing, headphones, the Le Mans 24-hour, wearing sweatshirts year-round and gyros. echte liebe.

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