Illusione PCA Exclusive 2023 Heading to Stores
The Illusione PCA Exclusive 2023 is shipping to stores this week.
As the name implies, the cigar was created as an exclusive for retailers that attended the 2023 PCA Convention & Trade Show in July. The cigar is a 6 x 50 toro that uses tobacco from Honduras and Nicaragua, though the brand did not disclose which tobaccos will be used for the wrapper, binder and filler. Notably, this cigar is being made at Raíces Cubanas, a cigar factory in Honduras that was once home to all Illuisione products. Today, AGANORSA produces most of the company’s blends, though Raíces Cubanas still makes Epernay.
The MSRP is set at $11.95 per cigar and Illusione has is selling just 750 bundles of 10 cigars.
Technically, the Illusione PCA Exclusive 2023 falls under the Cigares Privé section of the company’s portfolio, which includes private labels as well as a standalone line offered in two different wrappers and three different blends.
Charlie Minato
I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.
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