Last year marked the 20th anniversary of the Gran Habano brand and the company planned on celebrating the anniversary with a new release. However, like so many things in the last two years, it was delayed due to the COVID-19 pandemic.
Now, Gran Habano is prepared to release the Gran Habano XX Aniversario Edicion Limitada. It uses a shade-grown corojo wrapper from Jalapa, Nicaragua that the company says has been aged for four years. Underneath that is a Nicaraguan binder along with fillers from Colombia, Nicaragua and Peru. The cigars are rolled at the G.R. Tabacaleras Unidas S.A. factory in Danlí and have been aged for two years prior to the release.
Three sizes will ship to stores in August:
- Gran Habano XX Aniversario Edicion Limitada El Sueño (5 x 52) — $14 (Box 20, $280)
- Gran Habano XX Aniversario Edicion Limitada El Desafio (6 x 54) — $15 (Box of 20, $300)
- Gran Habano XX Aniversario Edicion Limitada El Triunfo (6 x 60) — $16 (Box of 20, $320)
While the name says it is a limited edition, the cigar will be released quarterly though only to a maximum of 200 retailers. The first shipment will head to stores in August, limited to 4,000 boxes of each size. The Gran Habano XX Aniversario Edicion Limitada will debut at the 2022 PCA Convention & Trade Show, which takes place July 9-12 in Las Vegas.
“It is with great pride that after 27 years in business as a company, we celebrate the 20th Anniversary of our Gran Habano brand,” said George Rico, the company’s owner, in a statement announcing the cigar. “It is a wonderful feeling to reach this special milestone as a brand, as we will continue to maintain our culture as a company by following our principals to pursue making quality cigars. We look forward to the next chapter in our family’s journey, and to the new generations continuing the family tradition that have allowed four previous generations be successful in the industry of tobacco.”
Most references to the start of the Gran Habano brand refer to 2003 as the launch date. The company says it typically uses that date because it was launched in 2001, but in 2003 the brand was repackaged and the company expanded its sales force.