Omar de Frias wanted to bring something new for retailers to this year’s trade show, so there’s a new tray.

de Frias told halfwheel the company has made 200 trays that will be offered to retailers who place orders for certain packages of Fratello products at the IPCPR Convention & Trade Show. The trays are modular, so they can be divided between the various vitolas across Fratello’s two lines.

Fratello Tray

“We decided to combine the power of engineering with functionality and style” said de Frias in a press release. “Cutting the total Fratello shelve space by 30% while increasing our cigar output by 10% was one of our main goals”

In addition, a removable “secret compartment” can be attached on the right, although Fratello would not say what the exact use was for the items.

“The compartment is a secret,” said de Frias in a text.

The 2015 IPCPR Convention & Trade Show will also see the release of Fratello’s second line, Bianco.

Davidoff is the official sponsor of halfwheel's coverage of the 2015 IPCPR Convention & Trade Show.

Charlie Minato

I am an editor and co-founder of Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I handle the editing of our written content, the majority of the technical aspects of the site and work with the rest of our staff on content management, business development and more. I’ve lived in most corners of the country and now entering my second stint in Dallas, Texas. I enjoy boxing, headphones, the Le Mans 24-hour, wearing sweatshirts year-round and gyros. echte liebe.