Omar de Frias wanted to bring something new for retailers to this year’s trade show, so there’s a new tray.
de Frias told halfwheel the company has made 200 trays that will be offered to retailers who place orders for certain packages of Fratello products at the IPCPR Convention & Trade Show. The trays are modular, so they can be divided between the various vitolas across Fratello’s two lines.
“We decided to combine the power of engineering with functionality and style” said de Frias in a press release. “Cutting the total Fratello shelve space by 30% while increasing our cigar output by 10% was one of our main goals”
In addition, a removable “secret compartment” can be attached on the right, although Fratello would not say what the exact use was for the items.
“The compartment is a secret,” said de Frias in a text.
The 2015 IPCPR Convention & Trade Show will also see the release of Fratello’s second line, Bianco.