Fratello Sorella Gets Full Release in October
The Fratello Sorella will be coming to stores in boxes, just not in the U.S.
Last year, Fratello released the Space Pack which contained two new blends: Arlequin and Sorella. At the time, the company said it was hoping to get feedback about whether either blend should become a regular offering. Now, Sorella will become a part of Fratello’s portfolio but only for international markets.
It uses an Ecuadorian wrapper over an Indonesian binder and Dominican and Nicaraguan fillers.
Sorella will be offered in 10-count boxes in two sizes:
- Fratello Sorella Robusto (5 x 50) — €6.75
- Fratello Sorella Toro (6 1/2 x 54) — €7.25
“It’s fascinating to me how our international markets reacted to Sorella vs Arlequin,” said Omar de Frias, the company’s founder, in a press release. “In every country outside of the US where I would have a tasting, Sorella took the center stage. For this reason, we decided to make Sorella an exclusive blend to our international partners.”
Fratello says the cigar will ship in October.
Charlie Minato
I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.
Related Posts
-
October 2, 2017 -
June 13, 2017
