Fratello Pocahontas Debuting at PCA 2024
At next month’s 2024 PCA Convention & Trade Show, Fratello will take orders for the third vitola in its Fratello Virginia line: Pocahontas.
The Fratello Pocahontas is a 5 1/4 x 54 robusto extra that uses an Ecuadorian habano wrapper over a Nicaraguan binder and fillers from Colombia, the Dominican Republic and Nicaragua. Like the rest of the line, it is made at the La Aurora Cigar Factory in Santiago de los Caballeros, Dominican Republic.
Each cigar will have an MSRP of $10 per cigar and production is limited to 200 boxers of 10 cigars.
“Tobacco was Colonial Virginia’s cash crop, fueling its growth and leaving an indelible mark on American history,” said Omar de Frias, founder of Fratello, in a press release. “This release for Fratello conveys the story of John Rolfe, his wife Pocahontas, the Powhatan people, and Virginia, binding the state’s legacy to a leaf that changed the world.”
While Pocahontas is part of the Fratello Virginia line—which is supposed to be a regional exclusive to retailers in the DMV area—this cigar will be offered to retailers who place orders at the 2024 PCA Convention & Trade Show, which takes place March 23-25 in Las Vegas. Fratello says Pocahontas will begin shipping in April.
Charlie Minato
I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.
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