Fratello Adds Lerida International SRL for Distribution in Romania
Fratello continues to grow its international reach, as today the company announced that it has entered into a distribution agreement with Lerida International SRL, which will bring the Fratello portfolio to Romania.
“Expanding our reach to Romania through Lerida International is an exciting milestone for Fratello Cigars,” said Omar de Frias, owner of Fratello Cigars, in a press release. “With Lerida International by our side, Fratello Cigars is set to make a significant impact in Romania’s cigar market.”
Lerida International SRL was established in 1993 and specializes in premium imported wines and cigars in Romania. According to a press release from Fratello Cigars, it has a distribution network of around 50 wholesalers, which cover both on-trade and off-trade channels in Romania.
“At Lerida International, we believe that quality, reliability, and customer satisfaction are the keys to our success,” said Andrea Varlam on behalf of Lerida International, via a press release. “We are committed to providing our clients with exceptional products and services that exceed their expectations. We are proud to be the importer for our new business partner and friend, Fratello Cigars. With our love for cigars and their exquisite talent, the road to success is promised”
Lerida International’s website lists a number of other premium cigar companies that it distributes in Romania, including Davidoff, Gurkha, Joya de Nicaragua, La Flor Dominicana, My Father Cigars, Oliva, Padrón, Perdomo and Boveda.
Fratello Cigars will be participating in this year’s Intertabac, as it continues to expand its reach with new distribution partners. Fratello is now available in just under 30 countries around the world.
Patrick Lagreid
I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and previously the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for Major League Baseball, plus I'm a voice over artist. Prior to joining halfwheel, I covered the Phoenix and national cigar scene for Examiner.com, and was an editor for Cigar Snob magazine.
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