Foundation Debuting The Wise Man Maduro Lancero at IPCPR 2018
The Wise Man Maduro is getting its thinnest size to date.
Foundation Cigar Co. has announced that it will debut The Wise Man Maduro Lancero, a 7 1/2 x 40 soft-pressed lancero version of The Wise Man Maduro blend, which was released last year. It uses a Mexican San Andrés maduro lancero, a Nicaraguan corojo 99 binder from Jalapa and fillers form Estelí and Jalapa.
“I was inspired by the reputation of the Lancero format, known for an appeal that tends to run deeper into the cigar connoisseur realm, to use an artistic rendering of El Güegüense, also known as Macho Raton, as the central figure on our 13count box,” said Nicholas Melillo, Foundation’s founder, in a press release. “As this deeper story goes, El Güegüense traveled between the different colonial territories of Mexico and Central America in order to sell his goods. Accompanied by his sons, Don Forisco (his right hand) and Don Ambrosio (his detractor), they, and four mules (machos), ‘Machomoto, Macho-viejo, Macho-Mohino and Macho-guajaqueno were used for his heavy work, and symbolized how the indigenous population was being treated by the Spanish colonizers.”
El Güegüense is the name of the company’s debut release. It translates into the wise man.
The initial run is limited to 500 boxes of 13 with pricing set at $13 per cigar. It is expected to ship in September.
Charlie Minato
I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.
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