Felix Lugo Debuts at PCA 2024

Felix Lugo owns a tobacco farm in the Dominican Republic. Previously, he did what most tobacco farmers do: sell his leaves to other companies. A few years ago, he began saving some of the tobacco with plans to use those leaves in his own cigars. At last month’s 2024 PCA Convention & Trade Show, those first two cigars were shown off to retailers.

Lugo worked with Eladio Diaz to develop the blends, which are made at Tabacalera Diaz Cabrera in the Dominican Republic. There are two cigars—Felix Lugo Corona Gorda and Felix Lugo Toro—though they are different blends. At 6 x 54, the Felix Lugo Corona Gorda (pictured above) is actually more like a toro extra size. It uses an Ecuadorian corojo wrapper over an Ecuadorian binder and Dominican fillers. The MSRP has been set $16.50 per cigar.

The Felix Lugo Toro measures 6 x 50. It uses a Mexican San Andrés wrapper over an Ecuadorian binder and fillers from the Dominican Republic. It is priced at $14.50 per cigar.

Both cigars will come in boxes of 20, which are expected to ship to stores this month.

With all that said, Lugo told halfwheel that multiple retailers found the simplistic “Toro” and “Corona Gorda” names to be confusing so he plans on changing the names in the future.

Brian Burt contributed to this story.