Emilio Cigars Rebrands Grimalkin to La Musa, Announces Three Blends

Earlier this morning, Gary Griffith of Emilio Cigars announced that Grimalkin’s new name would be La Musa by Emilio Cigars. For the past month or so it has been known that Grimalkin’s name would be changing, yet it was unclear as to what.

Gary explained the reason for the change on his blog, stating:

I settled on this name for the cigar because the person it was named for enchanted me, and I used the theme of the eyes because those did as well. But I was always a bit uncomfortable about what subsequent line extensions would be called, and could never quite pull the whole theme together, despite my best efforts. My rather crude attempts to express this with the band drew criticism in the marketplace…. and I listened.

The three new blends are to be known as Melete, Aoide and Mneme — all Plutarchian muses. The first blend will debut at IPCPR 2012 in August. Previously, Gary indicated that a Corona and a limited edition Lancero would be added to the Grimalkin line.

The cigars themselves are to remain the same (blend/factory), with the SLB box getting additional curb appeal.

Gary says that the La Musa packaging will be introduced as soon as the Grimalkin inventory is depleted.

Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.