E.P. Carrillo has begun a process of bringing more of their sales force in-house after having primarily independent reps throughout the country.
Bob Moreno, the company’s vice president of sales, said that the company has carefully studied the growth of the brand over the past four years, and “based on a number of reasons and conclusions, E.P. Carrillo has made the decision to increase the number of direct reps in 2014.”
Currently, direct representatives cover the West Coast, New England area, Florida, Atlanta and Texas areas, with some reps covering several states as part of their territory.
E.P. Carrillo has not eliminated independent reps all together however, as Moreno says the current sales force is a balance between direct reps and independents, something he says will help the company “better serve our customers, improve our routes to market, impact our sales, and build long-term value added relationships with retailers.”