Liga Privada tins. Herrera Estelí tins. MUWAT tins. ACID tins. And more tins.

Drew Estate is introducing a 4 x 32 mixed filler size for virtually every brand in its portfolio.

In total, there are 15 cigars, all sold in tins of 10, which themselves are packaged in sleeves of 50 cigars. The 15 cigars cover almost all of Drew Estate’s blends with a couple exceptions such as the recently-announced Undercrown Sun Grown and candela versions of MUWAT.

  • ACID Krush Blue Connecticut (4 x 32) — $2.20 (Sleeves of 50, $110)
  • ACID Krush Red Cameroon (4 x 32) — $2.20 (Sleeves of 50, $110)
  • ACID Krush Gold Sumatra (4 x 32) — $2.20 (Sleeves of 50, $110)
  • ACID Krush Morado Maduro (4 x 32) — $2.20 (Sleeves of 50, $110)
  • ACID Krush Candela (4 x 32) — $2.20 (Sleeves of 50, $110)
  • Liga Privada No. 9 Coronet (4 x 32) — $2.50 (Sleeves of 50, $125)
  • Liga Privada T52 Coronet (4 x 32) — $2.50 (Sleeves of 50, $125)
  • Tabak Especial Cafecita Dulce (4 x 32) — $2.20 (Sleeves of 50, $110)
  • Tabak Especial Cafecita Negra (4 x 32) — $2.20 (Sleeves of 50, $110)
  • Undercrown Maduro Coronet (4 x 32) — $2.20 (Sleeves of 50, $110)
  • Undercrown Shade Coronet (4 x 32) — $2.20 (Sleeves of 50, $110)
  • Herrera Estelí Club (4 x 32) — $2.20 (Sleeves of 50, $110)
  • Herrera Estelí Norteño Club (4 x 32) — $2.20 (Sleeves of 50, $110)
  • Kentucky Fire Cured Ponies (4 x 32) — $2.20 (Sleeves of 50, $110)
  • Larutan Dirties (4 x 32) — $2.20 (Sleeves of 50, $110)

The release will be split with some cigars shipping in August and others shipping in November. The Undercrown Coronet sizes will be part of the August batch, while the Liga Privada and Herrera Estelí items will begin shipping in November. The 4 x 32s are being made at Drew Estate’s factory in Estelí, Nicaragua.

Drew Estate has crafted special merchandising units for the new release in the form of a six-foot tall water tower, made to mimic those found on the rooftops of buildings in New York City. Those units hold 27 sleeves, or 1,350 cigars, worth of product and include storage underneath the display for additional inventory.

“I remember looking out at the skyline of New York when we were based in DUMBO Brooklyn and seeing the Water Towers, something so constant in my daily life, yet so overlooked,” said Jonathan Drew, the company’s co-founder and president, in a press release. “I presented to the Drew Estate Marketing Team the concept of creating today’s modern day wooden indian to disrupt the typical tin racks behind the counter and provide the brick & mortar retailer an additional point of visibility for a high velocity product.”

In addition, a smaller nine sleeve counter top display is being offered to retailers.

There’s also a special rebate program that will be offered to retailers specially for the 4 x 32 vitolas.

Patrick Lagreid contributed to this story.

Davidoff is the official sponsor of halfwheel's coverage of the 2017 IPCPR Convention & Trade Show.
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Charlie Minato

I am an editor and co-founder of Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I handle the editing of our written content, the majority of the technical aspects of the site and work with the rest of our staff on content management, business development and more. I’ve lived in most corners of the country and now entering my second stint in Dallas, Texas. I enjoy boxing, headphones, the Le Mans 24-hour, wearing sweatshirts year-round and gyros. echte liebe.