Oettinger Davidoff AG has announced that Luc Hyvernat will be the company’s next senior vice-president chief commercial officer, effective March 1.
He succeeds Jim Young, who left the company last month after nearly a decade with Davidoff. Hyvernat is currently the international director for Centre Vinicole Champagne Nicolas Feuillatte, though he has over two decades of experience in the tobacco industry through various roles at Altadis, Imperial Brands and SEITA.
“With his longstanding track record of international leadership roles and extensive experience in the tobacco industry, I am convinced that Luc Hyvernat will make a significant contribution to accelerate the commercial growth of our company,” said Beat Hauenstein, ceo of Oettinger Davidoff AG, in a press release. “Together with the regional business leaders, Luc Hyvernat will further enhance our company’s commercial transformation to remain the best in class organization for our trade partners and consumers.”
“I am very excited to join the Oettinger Davidoff family and to drive the growth of the company’s strong brand portfolio in the ever-increasing challenging market environment,” said Hyvernat. “Together with the teams around the globe, I am looking forward to seizing new opportunities to continue to develop the Davidoff brand, strengthen Oettinger Davidoff as the indispensable business partner to our global trade partners, while at the same time drive the company’s digital transformation agenda.”