Consumers and retailers may do a double take next time they see the Eiroa Classic and Eiroa CBT Maduro lines from CLE Cigar Co., as the company has begun shipping cigars with a new look to them, inspired by one of the company’s recent releases.

“Although I have always thought the Eiroa boxes were beautiful, I fell in love with the packaging of the Eiroa First 20 Years and wanted to bring that same feeling into the rest of the Eiroa lines” said Christian Eiroa, owner and ceo of CLE. Cigar Co.

Eiroa New Packaging Feb 2016 feature

The boxes are the work of Carlos Pando, a Cuban graphic designer who also designed the Eiroa First 20 Years packaging. “I wanted the boxes to stand out and bring attention to the already amazing cigars” he noted.

The change to the Eiroa Classic and Eiroa CBT Maduro is purely visual and related to the boxes, as the company isn’t changing the blend, bands, pricing or box count.

(Images courtesy of CLE Cigar Co.)

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Patrick Lagreid

I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for, plus I'm a voice over artist. I previously covered the Phoenix and national cigar scene for, and was an editor for Cigar Snob magazine.