Consumers and retailers may do a double take next time they see the Eiroa Classic and Eiroa CBT Maduro lines from CLE Cigar Co., as the company has begun shipping cigars with a new look to them, inspired by one of the company’s recent releases.
“Although I have always thought the Eiroa boxes were beautiful, I fell in love with the packaging of the Eiroa First 20 Years and wanted to bring that same feeling into the rest of the Eiroa lines” said Christian Eiroa, owner and ceo of CLE. Cigar Co.
The boxes are the work of Carlos Pando, a Cuban graphic designer who also designed the Eiroa First 20 Years packaging. “I wanted the boxes to stand out and bring attention to the already amazing cigars” he noted.
The change to the Eiroa Classic and Eiroa CBT Maduro is purely visual and related to the boxes, as the company isn’t changing the blend, bands, pricing or box count.
(Images courtesy of CLE Cigar Co.)