Christian Eiroa’s return the cigar industry is coming fast. In addition to the already announced CLE and Aslyum brands, Eiroa will be launching the Wynwood brand, a name he trademarked a few months ago. As first reported by Frank Seltzer, Wynwood will come in four sizes and is a partnership with Robert Caldwell. The cigars will be rolled in a factory in Wynwood, FL and will range in price from $7 to $9.
Danielle Hawthorne, CMO for Tabalcaleras Unidas, told halfwheel Aslyum will be offered in two different lines: Asylum premium and Asylum 13. The goal with Asylum is to create a premium brand, although Tabacaleras Unidas expects the price points to be lower than the norm. A third Asylum brand is expected shortly.
With these additional announcements, Eiroa has three different production facilities for his brands: Tabacos Rancho Jamastran in Danlí, Honduras owned by Davidoff, an unnamed Nicaraguan facility and the Wynwood factory in Miami.