Cavalier Genève has announced that beginning next month, AMC Trading will sell the company’s cigars in France.

AMC already serves as the company’s distributor in Belgium, Cyprus, Lebanon, Luxembourg, the Netherlands and Switzerland. Cavalier’s Black II, Inner Circle and White Series lines will be available, as well as the upcoming Cavalier Genève Limited Edition 2024. A launch event is scheduled for Sept. 14 in Paris.

“We are excited to add France to the list of countries where Cavalier will now be available. France has been a market that we have been looking into for several years but never could put the ideal partnership together, until now,” said Sebastien Decoppet, founder of Cavalier Genève, in a press release. “AMC Trading has proven to be a strong partner for Cavalier Genève over the last few years in several markets, which prompted the newly addition of France to their coverage for our brand. We look forward to taking our first steps in this key market and offer our products strategically to retailers across the country.”

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Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.