Casa Cuevas Relaunching Cuevas Reserva at IPCPR 2019

The what’s old is new again moniker has found another home in the form of Casa Cuevas’ latest release.

Later this month, Casa Cuevas will reintroduce the Cuevas Reserva brand. It was first introduced in the early 2000s, but the company opted to focus on its growing client business, making cigars for other people. In 2016, it launched the Casa Cuevas brand, a way to sell its own cigars to consumers.

“The Cuevas Reserve for my father was supposed to be the Cuevas signature brand back well over a decade ago,” said Luis Cuevas Jr., president of Casa Cuevas, in a press release. “As with all things in life, plans always change. I am proud to have worked closely with my father and my son Alec Cuevas, who is now part of the family business recreating this blend. I am ecstatic that this brand has come full circle, as we can now present it as a family project to the consumer.”

The Casa Cuevas brand will be offered in two different blends. The Natural version will use an Ecuadorian Connecticut wrapper over a habano binder and fillers from the Dominican Republic and Nicaragua.

• Casa Cuevas Reserva Natural Toro (6 x 50) — $9.90 (Box of 20, $198)
• Casa Cuevas Reserva Natural Torpedo (6 1/4 x 52) — $10.40 (Box of 20, $208)
• Casa Cuevas Reserva Natural Robusto (5 x 52) — $9.50 (Box of 20, $190)

As for the Casa Cuevas Maduro, it uses a Mexican San Andrés wrapper over a Dominican piloto cubano binder and fillers from the Dominican Republic and Nicaragua, including from the island of Ometepe.

• Casa Cuevas Reserva Maduro Toro (6 x 50) — $10.90 (Box of 20, $218)
• Casa Cuevas Reserva Maduro Torpedo (6 1/4 x 52) — $11.40 (Box of 20, $228)
• Casa Cuevas Reserva Maduro Robusto (5 x 52) — $10.50 (Box of 20, $210)

Casa Cuevas has said that additional vitolas will be added in the future.

It will debut at the 2019 IPCPR Convention & Trade Show, which begins June 29 in Las Vegas.