Casa Cuevas Rebrands Prensado Line

The Casa Cuevas Prensado line is getting a new look by way of a secondary band that is being added to help distinguish it from the company’s core line of cigars.

“Because the Prensado is a 6 X 48, we felt that it was too similar in gauge to our toro, which is 6 x 50,” said Luis Cuevas, president of Casa Cuevas Cigars, via a press release. “Thus, after much feedback on this issue from retailers and consumers, we knew it was time to accentuate the branding so as to fully distinguish the Prensado from the toro when a consumer is simply looking at the layout
of the cigars within a box.”

The Presnado vitola is offered in the company’s Casa Cuevas Habano and Casa Cuevas Maduro line, with an MSRP of $8.20 and $8.40, respectively. While the blend is the same as the round vitolas in those lines, the company says that the contribution of the wrapper and binder to the profile is enhanced in the Prensado line since the amount of filler is reduced to allow for the cigar to be pressed into its rectangular shape. In addition, the box pressing process requires extra time to ensure they maintain their shape, which means they take longer to get to market. “Prensado cigars need adequate time being pressed,” said Luis Cuevas Sr., the company’s master blender. “This is non-negotiable in our factory. Perfection takes time,” he added.

The Casa Cuevas Prensado Habano, which wears a red and gold band, features an Ecuadorian habano wrapper, Nicaraguan binder and fillers from the Dominican Republic and Nicaragua, while the Casa Cuevas Prensado Maduro, in the black and gold band, uses a Mexican San Andrés maduro wrapper, a Nicaraguan binder, and fillers from the Dominican Republic and Nicaragua. The company produces its cigars at the Cuevas family-owned Tabacalera Las Lavas in Santiago, Dominican Republic.

The new look Casa Cuevas Prensados have already begun shipping to retailers.

Images courtesy of Casa Cuevas.