Casa Cuevas Formally Debuts
Casa Cuevas, the new brand from the Cuevas family, is now shipping nationally.
The company began shipping three lines of cigars today, all using the Casa Cuevas name. The Casa Cuevas Connecticut uses an Ecuadorian Connecticut wrapper, a Nicaraguan habano binder and Dominican and Nicaraguan fillers. As for the Habano, it uses an Ecuadorian habano wrapper, a Nicaraguan binder and Colombian, Dominican and Nicaraguan fillers. The Maduro uses a Mexican San Andrés wrapper over a Nicaraguan binder and Colombian, Dominican, Nicaraguan and Pennsylvania fillers.
All three blends are available in three sizes:
- Robusto (5 x 52)
- Toro (6 x 50)
- Gordo (6 x 60)
Pricing is set between $6-8.
There will be a fourth size added after the 2017 IPCPR Convention & Trade Show, a Clásico Prensado (6 x 48).
The Cuevas family is headed by Luis Cuevas Sr. and his son, Luis Jr. While their name might be new to most consumers, there’s a decent chance you’ve smoked a cigar they’ve made. The family operates the Tabacalera Las Lavas S.R.L., which makes cigars for a variety of companies, notably Gurkha.
Sales are being handled internally by Cuevas Jr. and Gabriel Alvarez, who joined the company in October.
A launch party is being hosted tonight at Master Cigar Lounge in Miami.
Charlie Minato
I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.
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